Pay-per-click (PPC) advertising is all about instant results. A well-crafted PPC campaign can drive laser-targeted traffic to your site within minutes of going live, making it an attractive proposition for many businesses. And when coordinated with a powerful SEO strategy, PPC can help you dominate online.
Megademic manages paid search, paid social, display advertising and remargeting PPC campaigns for businesses and charities in Surrey and across the UK. If you want to squeeze every last drop of potential revenue out of your pay-per-click budget, get in touch.
Through our in-depth knowledge of various PPC advertising platforms including Google AdWords, Bing Ads, Facebook Ads and Twitter Ads, we can help reduce the cost-per-click (CPC) of your ads and increase the conversion rate of PPC traffic to your site. As a result, you’ll get a much better return on your PPC investment.
What is PPC?
PPC is a method of internet marketing in which advertisers bid on relevant keywords that will “trigger”, or display, their ads when those words are searched for. Those advertisers then pay a fee whenever one of their ads is clicked on.
Google and Bing calculate the Ad Rank of each ad in the auction and use it to determine which ads are displayed, in which order and by which advertiser. A number of factors are used to calculate Ad Rank, such as the bid amount, the quality of the advertisement and landing page, and the context of the user’s search.
Although the basics of pay-per-click advertising are simple, creating a successful PPC campaign is anything but. Many businesses simply don’t have the resources to stay abreast of developments to PPC platforms, and many are missing valuable opportunities as a result.
Need instant results, but don’t have time to set up and manage a PPC campaign?
We can help you generate instant revenue from paid search, social media advertising, display advertising, remargeting and more.
What are the benefits of PPC?
We’re helping more and more businesses use pay-per-click advertising to promote their products and services, and it’s easy to see why. A successful PPC campaign can generate revenue faster than any other method of online marketing and can help a company grow very quickly.
Pay-per-click advertising can have a positive impact on many businesses and brands, and if you’re not currently doing any PPC marketing there’s a good chance you’re missing out on valuable traffic and revenue.
There are many benefits a well-crafted pay-per-click campaign can bring to almost any business in almost any niche, such as:
If you’re looking for an immediate return on your marketing investment, pay-per-click advertising is the way to go. Once we’ve researched your market and built your PPC campaign, your pay-per-click ads will begin driving targeted traffic and qualified leads to your website as soon as they go live.
One major advantage of PPC advertising is that measuring and tracking the performance of a campaign is very straightforward. The attribution of budget to direct results isn’t always easy to determine in some marketing channels, but there’s no mystery when it comes to PPC.
Combining the powerful audience segmentation tools of various PPC platforms with our own in-depth pay-per-click knowledge, we’re able to create marketing campaigns that resonate with your audience and deliver the right message to the right people at the right time.
With PPC, you choose how much to pay for a click and how much money to spend on a campaign. However, this flexibility can also lead to confusion and wasted budget, which is why businesses across the UK rely on our PPC management services.
Insights from PPC advertising can help shape your SEO, social media marketing and content marketing strategies. If you want to know which keywords are driving the most conversions for your business, PPC can tell you. It’s also an effective method of testing out the commercial viability of new products and services.
Profit from PPC
If you’re struggling to make a profit from your pay-per-click campaigns or you don’t even know where to begin, contact the UK’s No1 PPC agency.
Our PPC services
Why outsource your PPC?
There are many reasons why you should at least consider outsourcing the management of your pay-per-click campaigns to a PPC agency like Megademic, some of which are listed below:
Get better results
Making a profit from PPC isn’t rocket science. But it isn’t exactly a walk in the park either. And if you have little or no experience of managing PPC campaigns, your budget can disappear very easily and very quickly, with nothing to show for it.
Hand the reins over to us and you won’t have to worry about making every penny count – we’ll do that for you. And as the leading PPC agency in Surrey we have the knowledge and expertise to squeeze every last drop of revenue out of your PPC budget.
Having a pay-per-click expert in-house means paying a salary and employment benefits. An experienced PPC professional is likely to command a salary of around £40,000 a year.
Once you factor in the cost of a basic benefits package that includes health insurance, holiday allowance and sick leave, you’re looking at paying out upwards of £50,000 a year. And that’s without even considering performance bonuses, future pay raises and on-going PPC training.
We charge a one-off fee to set up your PPC campaign and then charge a percentage of your monthly spend to manage your pay-per-click ads. When you consider the cost of employing a PPC expert, we believe that our PPC services offer tremendous value for money.
The day-to-day management of a pay-per-click campaign can be extremely time-consuming – especially if you’re learning as you go. As an experienced paid advertising agency, we’re able to identify issues much quicker than the untrained eye, saving you both time and money.
Our approach to PPC
Discovery and PPC audit
If you’re already advertising with programs like Google AdWords or Bing Ads, our PPC specialists will analyse your accounts in order to identify areas for improvement. We’ll also get to know more about you and your business and find out what you want to achieve from your PPC campaigns.
The next step is to identify which keywords offer the most potential for your business. Using a handful of industry-leading tools, we’ll determine which keywords will drive the right traffic to your site, how much they’ll cost to bid on and which of your competitors are appearing for them.
Once we’ve found the right keywords for your business, we’ll organise these keywords into campaigns and ad groups that reflect the structure of your website or the products you sell. This approach makes it much easier to create highly targeted ads, which in turn leads to more conversions.
Whichever type of PPC ads you plan to run, we’ll make sure they deliver the right message to your target audience. And by improving the quality and relevancy of your ads, we’ll help to improve the user experience, increase conversions and reduce the CPC of the keywords you’re bidding on.
Once we’ve uploaded your ads, segmented your keywords into campaigns and ad groups and set your maximum bids and a daily campaign budget, we’ll make your PPC campaign live on an agreed date and begin monitoring its performance.
Optimisation and reporting
Once your PPC campaign has been set live, we’ll monitor it and make any necessary changes to ensure it delivers the best possible ROI. We’ll provide a monthly report on the performance of the account against your defined goals, and we’ll identify any opportunities for improvement.
Outsource your PPC campaigns and get a better return on your advertising investment
If you’re struggling to make PPC work for your business, get in touch and we’ll help you make the most of your advertising budget.
How much does PPC cost?
We charge a one-time fee of £500 to set up a campaign and 20% of your total ad spend each month – which varies considerably – to manage it.
Should I advertise on Bing as well as Google?
We would generally recommend starting off by advertising on Google, but it’s often a very good idea to advertise on Bing as well.
How do I make my ads show up everywhere?
This is known as “remarketing” and works by setting a cookie for users when they visit your site, and then targeting those users as they browse other websites.
Why do I see my competitor’s ads when I search for my business?
This is often referred to as “brand bidding” and is a common (and often cost-effective) way of stealing visitors away from competing websites.
Should I bid on my brand name?
This is generally a very good idea – especially if your competitors’ ads are showing up when people search for your business.
Should I do SEO as well as PPC?
Yes. SEO and PPC compliment each other perfectly, and when you have both marketing channels working well together you will often see amazing results.