Pay-per-click (PPC) advertising is all about instant results. A well-crafted PPC campaign can drive laser-targeted traffic to your site within minutes of going live, making it an attractive proposition for many businesses. And when coordinated with a powerful SEO strategy, PPC can help you dominate online.
Megademic is a PPC agency that manages paid search, paid social, display advertising and remarketing PPC campaigns for businesses and charities across the UK. If you want to squeeze every last drop of potential revenue out of your PPC budget, get in touch.
Through our in-depth knowledge of various PPC advertising platforms including Google Ads, Bing Ads, Facebook Ads and Twitter Ads, we can help reduce the cost-per-click (CPC) of your ads and increase the conversion rate of PPC traffic to your site. As a result, you'll get a much better return on your PPC investment.
What is PPC?
PPC is a method of internet marketing in which advertisers bid on relevant keywords that will "trigger", or display, their ads when those words are searched for. Those advertisers then pay a fee whenever one of their ads is clicked on.
Google and Bing calculate the Ad Rank of each ad in the auction and use it to determine which ads are displayed, in which order and by which advertiser. A number of factors are used to calculate Ad Rank, such as the bid amount, the quality of the advertisement and landing page, and the context of the user's search.
Although the basics of pay-per-click advertising are simple, creating a successful PPC campaign is anything but. Many businesses simply don't have the resources to stay abreast of developments to PPC platforms, and many are missing valuable opportunities as a result.
Need instant results, but don't have time to set up and manage a PPC campaign?
We can help you generate instant revenue from paid search, social media advertising, display advertising, remarketing, affiliate advertising and more.
The benefits of PPC
We're helping more and more businesses use pay-per-click advertising to promote their products and services, and it's easy to see why. A successful PPC campaign can generate revenue faster than any other method of online marketing and can help a company grow very quickly.
Pay-per-click advertising can have a positive impact on many businesses and brands, and if you're not currently doing any PPC marketing there's a good chance you're missing out on valuable traffic and revenue.
There are many benefits a well-crafted pay-per-click campaign can bring to almost any business in almost any niche, some of which we've detailed below.
Immediate results
If you're looking for an immediate return on your marketing investment, pay-per-click advertising is the way to go. Once we've researched your market and built your PPC campaign, your pay-per-click ads will begin driving targeted traffic and qualified leads to your website as soon as they go live.
Easy to measure and track
One major advantage of PPC advertising is that measuring and tracking the performance of a campaign is very straightforward. The attribution of budget to direct results isn't always easy to determine in some marketing channels, but there's no mystery when it comes to PPC.
Powerful targeting options
Combining the powerful audience segmentation tools of various PPC platforms with our own in-depth pay-per-click knowledge, we're able to create marketing campaigns that resonate with your audience and deliver the right message to the right people at the right time.
Budget control
With PPC, you choose how much to pay for a click and how much money to spend on a campaign. However, this flexibility can also lead to confusion and wasted budget, which is why businesses across the UK rely on our PPC management services.
Channel integration
Insights from PPC advertising can help shape your SEO, social media marketing and content marketing strategies. If you want to know which keywords are driving the most conversions for your business, PPC can tell you. It's also an effective method of testing out the commercial viability of new products and services.
Profit from PPC
If you're struggling to make a profit from your pay-per-click campaigns or you don't even know where to begin, contact the UK's No1 PPC agency.
Our PPC services
Paid Search
Get your content in front of people as they search for the products, services and information that you provide.
Display Advertising
Drive more traffic to your website by displaying banners, videos and text ads on external websites.
Paid Social
Target people by age, gender, location and more on popular social media networks like Facebook and LinkedIn.
Retargeting
Improve your conversion rate by showing specific ads to people based on their previous online actions.
Affiliate Marketing
Drive traffic and conversions by promoting your products and services on affiliate networks and high-traffic sites.
Ecommerce PPC
Get your products in front of people as they search for items like yours on Amazon, Google and other platforms.
Native Ads
Stand out by blending in with engaging ads that match the look and feel of the platforms on which they're published.
International PPC
Connect with your audience wherever they are in the world with behaviour-driven multilingual PPC campaigns.
Local PPC
Target potential customers and increase brand awareness within your local area using local keywords and geotargeting.
PPC Audits
Find out how your PPC campaigns are performing and identify new ways of reaching your target audience.
Why outsource your PPC?
There are many reasons why you should at least consider outsourcing the management of your pay-per-click campaigns to a PPC agency like Megademic, some of which are listed below.
Get better results
Making a profit from PPC isn't rocket science. But it isn't exactly a walk in the park either. And if you have little or no experience of managing PPC campaigns, your budget can disappear very easily and very quickly, with nothing to show for it.
Hand the reins over to us and you won't have to worry about making every penny count – we'll do that for you. And as the leading PPC agency in Surrey we have the knowledge and expertise to squeeze every last drop of revenue out of your PPC budget.
Reduce overheads
Having a pay-per-click expert in-house means paying a salary and employment benefits. An experienced PPC professional is likely to command a salary of around £40,000 a year.
Once you factor in the cost of a basic benefits package that includes health insurance, holiday allowance and sick leave, you're looking at paying out upwards of £50,000 a year. And that's without even considering performance bonuses, future pay raises and on-going PPC training.
We charge a one-off fee to set up your PPC campaign and then a monthly fee to manage your pay-per-click ads. When you consider the cost of employing a PPC expert, we believe that our PPC services offer tremendous value for money.
Save time
The day-to-day management of a pay-per-click campaign can be extremely time-consuming – especially if you're learning as you go. As an experienced paid advertising agency, we're able to identify issues much quicker than the untrained eye, saving you both time and money.
Outsource your PPC campaigns and get a better return on your advertising investment
If you're struggling to make PPC work for your business, get in touch and we'll help you make the most of your advertising budget.