Pay-per-click (PPC) advertising is all about instant results. As the leading PPC agency in Surrey we can drive laser-targeted traffic to your site within minutes of going live, making our pay-per-click services an attractive proposition for businesses. And when coordinated with a powerful SEO strategy, our PPC services can help you dominate online.
Through our in-depth knowledge of various PPC advertising platforms including Google AdWords, Bing Ads, Facebook Ads and Twitter Ads, we can help reduce the cost-per-click (CPC) of your ads and increase the conversion rate of PPC traffic to your site. As a result, you’ll get better results on less budget and a bigger return on your PPC investment.
What is PPC and how does it work?
PPC is a method of internet marketing in which advertisers pay a fee whenever one of their ads is clicked on. Basically, pay-per-click advertising enables you to buy visits to your website rather than attracting visitors organically.
Our pay-per-click management services encompass many different forms of PPC advertising, including display advertising, social media advertising, retargeting and affiliate marketing, but search engine advertising – often referred to as paid search – is our most popular PPC service.
Paid search marketing enables advertisers to bid on relevant keywords that will “trigger”, or display, their ads when those words are searched for.
A user looking to buy a laptop might enter the keyword phrase “cheap laptops” into a search engine to find retailers offering these items for sale. The search engine instantly calculates the Ad Rank for every ad in the auction and uses that metric to determine which ads are displayed, in which order and by which advertiser.
Google and Bing use a number of factors to calculate the Ad Rank for each ad, such as the bid amount, the quality of the advertisement and landing page experience and the context of the user’s search. With our knowledge of how to improve Ad Rank and position, your ads will stand a much better chance of being seen by potential customers.
Although the basics of pay-per-click advertising are simple, creating a successful PPC campaign is anything but. Many businesses simply don’t have the resources to stay abreast of developments to PPC platforms such as Google AdWords and Bing Ads, and many are missing valuable opportunities as a result. So if you’re looking for a PPC agency in Surrey to set up and manage your pay-per-click campaign, we’re the people to talk to.
Need instant results, but don’t have time to set up and manage a PPC campaign?
We can help you generate instant revenue from paid search, social media advertising, display advertising, retargeting and more.
What are the benefits of PPC?
We’re helping more and more businesses use pay-per-click advertising to promote their products and services, and it’s easy to see why. A successful PPC campaign can generate revenue faster than any other method of online marketing and can help a company grow very quickly.
There are many benefits to PPC, including:
- instant results;
- measurable and trackable performance;
- highly-targeted marketing;
- complete control over advertising budget;
- easy integration with other marketing channels; and
- many, many more.
Pay-per-click advertising can have a positive impact on many businesses and brands, and if you’re not currently doing any PPC marketing there’s a good chance you’re missing out on valuable traffic and revenue.
1. PPC advertising drives immediate results
If you’re looking for an immediate return on your marketing investment, pay-per-click advertising is the way to go. Once we’ve researched your market and built your PPC campaign, your pay-per-click ads will begin driving targeted traffic and qualified leads to your website as soon as they go live.
2. PPC performance is easy to measure and track
A major benefit of PPC is that the performance of the campaign is easy to measure and track. The attribution of budget to direct results isn’t always easy to determine in some marketing channels, but there’s no mystery when it comes to PPC. As well as high-level stats including impressions and clicks, you’ll be able to clearly see what ads and keywords are driving conversions.
3. Laser-targeted advertising campaigns
Facebook in particular provides very powerful audience segmentation tools, enabling you to target people by location, age, interests, behaviours and more. Combining these powerful advertising tools with our own PPC expertise, we’ll create a campaign that resonates with your audience and delivers your message to the right people, in the right place at the right time.
4. Complete control over budget
With PPC, you choose how much to pay for a click and how much money to spend on a campaign. However, this flexibility can also cause problems. Overspend on the wrong keywords and you can waste thousands of pounds. Underspend and you may not get the exposure you need. That’s why businesses across the UK rely on our PPC management services.
5. Integration with other marketing channels
Insights from PPC advertising can help you build your SEO, social media marketing and content marketing strategies. If you want to know which keywords are driving the most conversions for your business, PPC can tell you. It’s also a fantastic way of testing out the commercial viability of new products and services.
Profit from PPC
Why you should outsource your PPC management
Making a profit from PPC isn’t rocket science. But it isn’t exactly a walk in the park either. Some PPC platforms such as Google AdWords are extremely complex and offer a vast range of advertising options. If you have little experience of managing PPC campaigns, configuring these options to make the most of your PPC budget can be a daunting task.
There are many other reasons why you should at least consider outsourcing the management of your pay-per-click campaigns to a PPC agency like ourselves, some of which are listed below:
1. Get better results
The prospect of saving money by doing your PPC marketing yourself can be tempting. But if you’re not careful, an ineffective and poorly executed PPC strategy can eat up your marketing budget without delivering the required results.
The PPC landscape is continually evolving. Google frequently makes changes to its AdWords platform, which can make managing paid search accounts a daunting task. Staying abreast of these updates is often critical to the success of your PPC campaigns, which makes on-going PPC training very important.
This is where our expertise as a leading PPC agency in Surrey really comes into its own. We have extensive experience of using many of the most popular PPC platforms, and we also attend various PPC conferences to learn new ways of helping our clients squeeze every last drop of revenue out of their PPC campaigns.
2. Reduce overheads
Having a pay-per-click expert in-house means paying a salary and employment benefits. An experienced PPC professional is likely to command a salary of around £40,000 a year. Then you have to consider their employee benefits package, such as:
- health insurance;
- holiday allowance; and
- sick leave.
Once you factor in the cost of a basic benefits package, you’re looking at paying out upwards of £50,000 a year. And that’s without even considering performance bonuses, future pay raises and on-going PPC training.
We charge a one-off fee to set up your PPC campaign and then charge a percentage of your monthly spend to manage your pay-per-click ads. When you consider the enormous cost of employing a PPC expert, we believe that our PPC services offer tremendous value for money.
3. Save time
The day-to-day management of a pay-per-click campaign can be extremely time-consuming. Most business owners who manage their own PPC campaigns will learn as they go by trial and error, which can result in a lot of frustration and waste a lot of money. As an experienced paid advertising agency, we’re able to identify issues much quicker than the untrained eye, saving you both time and money.
Outsource your PPC campaigns and get a better return on your investment
Get in touch with our PPC agency experts and find out how we can help you make the most of your advertising budget.
Our PPC services
Let us manage your Google AdWords and Bing Ads campaigns and we’ll reduce the cost-per-click (CPC) of your ads, increase the conversion rate of visitors to your site and give you a better return on your PPC investment.
We’ll help drive traffic to your site and build awareness of your brand by displaying banners, images and text ads on different websites.
By promoting your business on Facebook, Twitter and LinkedIn, we can help you target people by age, gender, location, interests, job role and more.
Often used in conjunction with paid search, display and social media PPC campaigns, our remarketing services enable you to show specific ads to people based on their previous online actions.
We’ll help drive traffic and conversions by promoting your products and services on affiliate networks and high-traffic websites.
Our approach to PPC
Discovery and PPC audit
If you’re already advertising with programs like Google AdWords or Bing Ads, our PPC specialists will analyse your accounts in order to identify areas for improvement. We’ll also get to know more about you and your business and find out what you want to achieve from your pay-per-click marketing campaigns.
The next step is to identify which keywords offer the most potential for your business. We’ll combine our PPC expertise with a handful of industry-leading tools to determine which keywords will drive the right traffic to your site, how much these keywords will cost to bid on and which of your competitors are appearing for them.
Once we’ve identified the right keywords for your business, we’ll organise these keywords into a campaign and ad group structure that reflects the structure of your business website or the products you sell. This approach makes it easier to identify which ad groups are performing and which ones are not.
Whichever type of PPC ads you plan to run, we’ll make sure they deliver the right message to your target audience. And by improving the quality and relevancy of your ads, we’ll help to improve the user experience, increase conversions and, in the case of Google Adwords and Bing Ads, reduce the CPC of the keywords you’re bidding on.
Once we’ve uploaded your ads, segmented your keywords into ad groups and campaigns and set your maximum bids and a daily campaign budget, we’ll make your PPC campaign live on an agreed date and begin monitoring its performance.
Optimisation and reporting
Once your PPC campaign has been set live, our pay-per-click experts will monitor the campaign and make any necessary changes to ensure it provides the best possible ROI. We’ll provide a monthly report on the performance of the account against your defined goals and identify opportunities for improvement.