CPC
Cost per click (CPC) is the amount you pay each time someone clicks one of your ads on platforms such as Google Ads, Microsoft Advertising or social networks that use…
Paid Media Terms
Learn the definitions used in paid advertising and media buying. Entries explain how campaigns are structured, measured and optimised, with links to related platforms and performance concepts.
Quality Score
Quality Score is Google Ads' 1–10 rating of how relevant and helpful your paid search ads and landing pages are for a specific keyword. It reflects expected click-through rate, ad…