Search Engine Optimisation
Pay-Per-Click Advertising
Social Media Marketing
It's a good idea to post at least twice a week, but the optimum posting frequency for some platforms, such as Twitter and Pinterest, is much higher.
Determining which platform(s) to focus on depends on where your audience is, what products and/or services your business provides and what you want to achieve.
30% of all time spent online is on social media. If you want to get your products and services in front of your target audience, you need to be there as well.
Email Marketing
The best way to grow your email list is to offer your target audience free content that's good enough to pay for, in return for their email address.
The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.
There are many amazing email marketing platforms available; the best one for you will depend on your business, budget, goals and resources.
No! That's the one thing you should never do. The people on that list didn't choose to hear from you or your company, so emailing them would be a REALLY bad idea.