Search Engine Optimisation
At first, nothing much will happen. A well optimised website can continue to attract organic traffic for a long time. After a while, however, visibility is likely to decrease. Your site will eventually start to drop down the search engine rankings as your competitors add more and more valuable content...... Read More »
If you have the budget, yes. In our experience of managing hundreds of digital marketing campaigns, an integrated search strategy that encompasses both SEO and PPC advertising is the optimal approach. Both marketing channels have their strengths and weaknesses, but when you have SEO and PPC working in unison they'll..... Read More »
No. Nobody can. Search engine rankings are, by their nature, unstable. Google regularly implements changes and updates their search algorithms, so it's impossible to guarantee a particular position for a specific period of time. What we do guarantee is that we'll do everything we can to help your site rank..... Read More »
Generally, it takes between 4-6 months before you start seeing results, although our clients often see ranking improvements and an increase in traffic within the first three months. The time it takes for a search engine optimisation campaign to deliver significant improvements is closely linked to your available budget. The..... Read More »
We charge a minimum of £500 per month for a typical SEO campaign. Many other agencies charge a minimum of £1,000 (and more) per month. The amount you'll need to invest in search engine optimisation will depend on a number of factors, such as the type of website, current positioning,..... Read More »
Pay-Per-Click Advertising
If you have the budget, yes. Organic search traffic converts at a higher rate than other traffic sources, and most people agree that SEO is better than PPC at driving sales. Another advantage of SEO is that traffic to your website won't stop the moment you end your SEO campaign,..... Read More »
This is generally a very good idea – especially if your competitors' ads are showing up when people search for your business (known as "brand bidding"). Bidding on your own brand has a number of benefits: you can direct visitors to a different landing page, provide users with more information..... Read More »
This is often referred to as "brand bidding" and is a common (and often cost-effective) way of stealing visitors away from competing websites. A competitor bidding on your company's name as a search term is frustrating, but there's not much you can do to prevent them from doing it. However,..... Read More »
This is known as "retargeting", which works by showing targeted ads to the users who visited your website and didn't purchase a product, fill in a contact form, download a file, sign up to your newsletter or any other form of conversion. Retargeting ads entice past visitors to return to..... Read More »
We would generally recommend starting off by advertising on Google, but it's often a very good idea to advertise on Bing as well. Advertising on Bing will enable you to extend your reach, target an older and higher-income audience demographic, pay less for each click and potentially achieve a better..... Read More »
We charge a one-time fee of £500 to set up a campaign (including keyword research and competitor analysis) and then £500–£2,000 per month – depending on your monthly spend – to manage it. If landing pages need to be created (and they often do), there's an additional charge for designing..... Read More »
Social Media Marketing
If your business has ever received a negative review on Facebook, Twitter or any of the other popular social media networks, you've probably asked yourself: "Can I delete bad reviews on social media?" It depends on the platform. LinkedIn, YouTube and Instagram allow you to hide or delete damaging recommendations..... Read More »
If you've ever asked yourself the question "How often should I post promotional content on social media?", you're not alone. After all, no business owner wants to be labelled with the dreaded "spammer" tag. So how often is too often? The short answer is "not very often". But if you..... Read More »
It's a good idea to post at least twice a week, but the optimum posting frequency for some platforms, such as Twitter and Pinterest, is much higher.
Determining which platform(s) to focus on depends on where your audience is, what products and/or services your business provides and what you want to achieve.
30% of all time spent online is on social media. If you want to get your products and services in front of your target audience, you need to be there as well.
Email Marketing
The best way to grow your email list is to offer your target audience free content that's good enough to pay for, in return for their email address.
The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.
There are many amazing email marketing platforms available; the best one for you will depend on your business, budget, goals and resources.
No! That's the one thing you should never do. The people on that list didn't choose to hear from you or your company, so emailing them would be a REALLY bad idea.