How do I measure the success of an email marketing campaign?

The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.

Rob Carter
Rob Carter

Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.

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