Should I do PPC as well as SEO?

If you have the budget, yes. In our experience of managing hundreds of digital marketing campaigns, an integrated search strategy that encompasses both SEO and PPC advertising is the optimal approach.

Both marketing channels have their strengths and weaknesses, but when you have SEO and PPC working in unison they'll often drive far greater results than they would in isolation. And for a high-growth, aggressive marketing strategy, combining SEO and PPC is essential.

Rob Carter
Rob Carter

Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.

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