Should I do SEO as well as PPC?
Yes — if you want both quick results and long-term growth, you should invest in SEO and PPC together. They're different tools that serve different purposes, but when combined, they…
Paid Media FAQ
Curious about how pay-per-click advertising works or how to get the best return on your budget? These FAQs answer common questions on costs, strategy, platforms, and why PPC and SEO often work best together.
Should I bid on my brand name?
Yes — in most cases, you should. Bidding on your own brand name in Google Ads protects your visibility, defends against competitors and gives you greater control over how your…
Why do I see competitor ads when I search for my business?
This is often referred to as "brand bidding" and is a common (and often cost-effective) way of stealing visitors away from competing websites. A competitor bidding on your company's name…
How do I make my ads show up everywhere?
If you want your ads to appear 'everywhere', the most effective method is remarketing. Remarketing (also called retargeting) reconnects you with people who have already interacted with your business. Your…
Should I advertise on Bing as well as Google?
Yes — in most cases, it's worth running ads on both. Google delivers the majority of search traffic, but Microsoft Advertising (Bing, Yahoo and AOL combined) still reaches millions of…
How much does PPC cost?
The short answer: pay per click (PPC) advertising doesn't have a fixed price. The long answer: PPC costs vary based on your industry, competition, targeting and how efficiently your campaigns…