We would generally recommend starting off by advertising on Google, but it's often a very good idea to advertise on Bing as well.
Advertising on Bing will enable you to extend your reach, target an older and higher-income audience demographic, pay less for each click and potentially achieve a better ROI. There's far less competition as well, which makes it easier for your ads to get noticed.
Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.