This is generally a very good idea – especially if your competitors' ads are showing up when people search for your business (known as "brand bidding").
Bidding on your own brand has a number of benefits: you can direct visitors to a different landing page, provide users with more information and increase your brand visibility. By bidding on your own brand name, you'll also make it more expensive for competitors who are brand bidding.
Rob Carter
Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.
