Should I do SEO as well as PPC?

If you have the budget, yes. Organic search traffic converts at a higher rate than other traffic sources, and most people agree that SEO is better than PPC at driving sales. Another advantage of SEO is that traffic to your website won't stop the moment you end your SEO campaign, unlike PPC advertising.

While both PPC and SEO can drive targeted traffic, ranking organically gives your business the impression of being more reliable and trustworthy. Since you're not paying for the exposure, it’s like getting approval from Google.

Rob Carter
Rob Carter

Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.

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