Why do I see my competitor's ads when I search for my business?

This is often referred to as "brand bidding" and is a common (and often cost-effective) way of stealing visitors away from competing websites. A competitor bidding on your company's name as a search term is frustrating, but there's not much you can do to prevent them from doing it.

However, if your brand name is trademarked and your competitor is using your business name within the content of their ads, you can file a complaint with Google or Bing. They're pretty quick to respond where trademark infringement is concerned.

Rob Carter
Rob Carter

Rob Carter is a digital marketing expert with a genuine passion for helping businesses thrive online. Rob has been building websites and crafting marketing campaigns for over 20 years, and his creativity and analytical ability are highly sought after by businesses and non-profits around the world.

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