In my blog post "101 Ways to Repurpose Your Content – Part 1", I touched on a few popular tools that are particularly useful for repurposing content, such as Designrr, Beacon and MissingLettr.
The internet is littered with online tools that are designed to help you turn one piece of content into several, but finding them and separating the wheat from the chaff will require a not insignificant amount of time and effort.
That got me thinking: why not create and maintain a list of the best tools for repurposing content? So that's what I've done!
See what I did there? I've done taken something I briefly touched on in a previous blog post and turned it into a whole new piece of content!
You don't always have to give yourself a nervous breakdown trying to come up with fresh new content; sometimes the best ideas are staring you in the face.
Contentdrips is a content creation platform that enables you to quickly and easily create social media content such as interactive carousels and quote images.
You can even turn tweets into images that can then be shared on LinkedIn, Instagram and any of your other social media accounts.
The platform features a powerful content editor that features one-click edits, the ability to swap templates without losing your content ( a surprisingly common problem with many online content editors) and literally thousands of elements and templates to give your content a bit of bling.
Contentdrips is really different and amazing for someone like me who loves LinkedInGeni Cor – LinkedIn coach
Contentdrips is a relatively new player in the space, but they've got ambitious plans for the future. Video/GIF export and text animation features are on their roadmap, and they'll be adding more integrations over time.
They also want to add AI-based content writing, powered by GPT-3. Hopefully it will be less shit than some of the other "AI" tools I've seen, like Jasper, Nichesss and Peppertype, which are all abysmal.
MissingLettr is an all-in-one social media marketing platform that turns your content into engaging social media posts.
If you like the idea of having something automatically create and schedule branded social media posts while you do more important stuff (like binge-watch Stranger Things), then MissingLettr is the social media marketing platform for you.
Missing Lettr will analyse your content and extract the most valuable quotes and images, using their own algorithms to match your content with trending hashtags and popular content.
A magical platform that creates and schedules branded social content while you're busy doing something else.Laura Stanik – Brand strategist
The system will then build an automated drip campaign from your content and publish it over time, promoting massive amounts of content at scale – all completely hands-free.
While automated drip campaigns are the main feature of MissingLettr (and the main reason why it appears on this list), it also offers automated content curation to help you save even more time.
MissingLettr is an awesome social media marketing platform, and it's one of the very best online tools for repurposing content.
MeetEdgar bills itself as the "social media scheduler that does the scheduling for you", and it sums the platform up perfectly.
Barely a day goes by where you don't see an add for some form of social media scheduling tool, but with almost all of them you have to organise your social posts and create the schedule. Meet Edgar does it all automatically.
Edgar freakin' rocks. It's shaved hundreds of hours off my workload. I honestly don't know what I'd do without it now.Stu McLaren – Entrepreneur
MeetEdgar works by building an endless library of evergreen content organised by category, giving you complete control over what gets published and when. If it runs out of new content to post, it will just re-share older ones.
I often tell my social media marketing clients that having an inactive social media profile is worse than having none at all, but with MeetEdgar your social accounts will always be on.
Piktochart makes it easy to whip up professional-looking infographics, presentations and videos using a simple drag-and-drop editor. In fact, simplicity is Piktochart's greatest asset.
Got a boring blog post full of stats and complex data? Copy-paste that dull stuff into Piktochart's graph maker and you'll quickly end up with interactive charts, graphs and maps that not only look beautiful, but can be embedded, shared and imported virtually anywhere.
Piktochart also has a powerful video editor that enables you to edit your videos like a text document and automatically transcribe your visual content – perfect for repurposing your video as a blog post.
Everything I do is on Piktochart right now. It's so easy for me to modify different decks and it saves me so much time.Venus Wong – Healthcare Design Fellow at Stanford University
The platform also has a very useful presentation maker to help you repurpose your posts as slide decks, which can then be uploaded to SlideShare, turned into a webinar or converted into a series of images.
Piktochart is a hugely versatile platform, and one that's invaluable for repurposing content as infographics and slide decks.
Where Piktochart is great for infographics and presentations, Visme is a complete workshop for creating visual brand experiences.
From infographics to training documents and social media posts to short videos and animations, Visme makes it easy to create any type of visual content – which of course makes it a fantastic content repurposing tool.
Turning dense data or complex information into easily digestible infographics is easy with Visme thanks to the huge collection of ready-made templates and easy-to-use graphics editor.
Visme is one of the most effective tools I have in my toolkit for creating infographics in a clean and clear way.Julie – Director of Data Management at Xcalibur
Once you're done creating your infographic, you can even generate a public shareable link straight to your infographic on Visme.
You can even download it as a PDF, PNG or JPG, or even as HTML5 with full interactivity!
If you want to convert your content into infographics, Visme is your best choice.
While Piktochart and Visme offer a suite of design tools, Snappa's main focus is on helping people create infographics quickly and easily, and they do a damn fine job of it too.
Snappa's core mission objective is to help you save time, and almost all of their key selling points are focused on that one core objective.
Baked into the platform are preset infographic dimensions that are perfectly optimised for social sharing, along with dozens of professionally design infographic templates to get you started.
Snappa is the best tool I've used to create images for blog posts and Facebook ads. In five minutes I can do what used to take me hours.Sujan Patel – Co-founder of Webprofits
You also get access to more than 5 million high-resolution, royalty-free stock photos to help you make better infographics faster.
Best of all, the free account is more than enough for most people! You only really need to pay if you want to download an unlimited number of infographics each month, or if you want direct integration with Buffer.
More than 80 million people use SlideShare to quickly learn about virtually any topic by flipping through slide decks, rather than scrolling through pages and pages of text.
It's a simple concept, but one that works remarkably well. Founded in 2006 with the goal of making knowledge sharing easy, SlideShare now boasts over18 million uploads in 40 content categories and is one of the top 100 most-visited websites in the world.
Condensing huge blog posts down into visual formats such as presentations and infographics is one of the most effective ways to repurpose content. And if you only publish those repurposed posts on one site, you should make it SlideShare.
There's also the Creator's Hub, which is packed full of useful tools and tips and tricks to get the most out of your SlideShare presentations.
In the Creator's Hub you'll also find advice on getting started with SlideShare, design principles, promotional tips and even a guide to SlideShare's various analytics features.
Best of all, SlideShare is completely free to use! So what are you waiting for? Get that content turned into slides and posted on SlideShare today!
Speaker Deck is similar to SlideShare in that it provides a home for your presentations, but it works in a slightly different way.
To turn your slide decks into beautiful online experiences with Speaker Deck, all you have to do is upload your slides as a PDF and the platform will do the rest.
While the free version of Speaker Deck is a very bare-bones service, it does have one shining feature: it will automatically resize your PDF to fit each slide in the display that your visitors are using.
In other words, someone viewing your slides on a mobile phone will have the same experience as someone viewing your slides on a 15" laptop.
Speaker Deck also offers a paid version, appropriately named "Speaker Deck Pro" which includes extra features such as scheduled publishing, no ads, the ability to add notes to slides, priority uploads, no upload limits and password-protected slides.
Keep in mind that Speaker Deck only supports PDFs, so your presentation won't play any videos, audio files or animations.
Issuu is a digital publishing platform that enables you to transform your PDFs into search engine-friendly embeddable flipbooks, social stories, email assets and more.
Creating content with Issuu is easy; simply create an account, add your content to one of their free online templates, download it as a PDF and then upload your customised template back into Issuu to share as a full screen flipbook, embed on your website or share to your social channels.
Take your magazine or content and create an article, or a social story, and link back to your website. It's content marketing in a box!Dr Samir Husni – Author, professor and media expert
Like Speaker Deck, Issuu only supports PDFs so audio and video files won't work.
The free account should be enough to get you started, but if you want access to more advanced features embeddable content, details analytics and the ability to sell digital access to your content, you'll need to subscribe to one of their paid plans.
Designrr is easily one of the most versatile content repurposing tools on this list. The platform supports a wide range of formats and can be used to convert blog posts, podcasts, videos into PDFs into ebooks, dynamic flipbooks and more.
Designrr also has an awesome transcription feature that enables you to convert podcast episodes and YouTube videos into PDF ebooks and blog posts. Very cool.
Perfect for course creators, coaches, podcasters and YouTubers, Designrr is one of the most effective tools for boosting your content marketing efforts.
To start multiplying your content with Designrr, all you have to do is import your content, review your draft, pick a template and publish it.
We use Designrr every day for getting more traffic and reach from our podcasts and videos. For us it's the Zapier of content.Rob Stanley – Founder of MoreCustomersFaster.com
Like many automated content repurposing tools, Designrr occasionally renders content incorrectly during the import process, but it's easy enough to correct any errors manually.
The video transcription in particular works very well and is very affordable. Simply upload your audio file or video, tweak the auto-generated transcription, add any required images, select a template and boom! With one click you'll have a beautiful ebook and blog post out of the transcribed file.
Designrr is an extremely powerful tool that has improved considerably over the years, and it's an essential tool for any serious content marketer.
Everything about Beacon is beautiful. From the main website to the resource library, everything just looks gorgeous.
Beneath the beautiful lies a powerful content repurposing tools that's specifically designed to create eye-catching lead magnets.
Beacon simplifies the lead magnet creation process so you can take full control of the design – from starting a project to updating copy or changing images before launch.
The powerful drag-and-drop editor, coupled with Beacon's professional templates, helps you create beautiful lead magnets in no time.
There's also a Beacon WordPress plugin to enable you to automatically convert your blog posts into lead magnets. It can even generate a table of contents automatically.
What's really odd is that they don't mention the WordPress plugin at all on the homepage. That's a mistake, in my opinion. Surely you would want to bang the drum about a plugin that can take your blog posts and automatically convert them into lead magnets?
When we use Beacon to create lead magnets, our conversion rates increase by as much as 300%.Heather Townsend
Beacon also enables you to create lead capture forms direct from their site. You can create any type of forms, such as popups, inline forms, horizontal bars and content upgrades. It's a great feature that will save people a lot of time.
The icing on the cake is Beacon's resource library.
The resource library helps you to organise your lead magnets in one central location so your customers can find what they need – and you can generate more leads.
It's a great idea. Rather than have links to lead magnets scattered throughout your website, you can just send your visits to your own resource library that's hosted on the Beacon website.
Your visitors can then browse through your lead magnets and submit their details in order to download the ones they want. Like the Beacon website, it's beautiful.
BlogBooker is a cheaper version of Beacon. Sure, the website looks shit and it doesn't have all the bells and whistles of Beacon, but their top plan (Premier) costs £65 every two years, compared to Beacon's $99 per month. That's a huge difference.
The auto-generated PDF contains all of your images and links and can be arranged however you want. You can even include your blog comments if you wish.
Once the platform has turned your blog posts into a PDF ebook, you can either download it to your computer or upload it straight to Google Drive or Dropbox.
You can even send your finished BlogBook to online publishing services such as Lulu, Amazon's Kindle Direct Publishing, BookBaby or Barnes & Noble, and they'll print physical version of your book.
BlogBooker supports a number of blogging systems, including WordPress, Ghost, Medium and Blogger, and you can even generate PDF books from your Twitter posts!
BlogBooker certainly doesn't have the polish of Beacon, but it's a solid alternative if you're on a tight budget.
Unless you've been cryogenically frozen since the year 2000 you'll know about Audacity. It's one of the most established digital audio workstations (DAW) on the market, and despite its age it continues to get better and better over time.
Audacity is an easy-to-use multi-track audio editor and recorder for Windows, macOS, GNU/Linux and loads of other operating systems.
Although Audacity is completely free, it doesn't skimp on features. It can record live audio through a microphone or mixer, export your recordings in multiple formats, includes a real-time preview of audio effects and supports 16-bit, 24-bit and 32-bit sound quality.
If Audacity doesn't do what you want it to do out of the box, there's a good chance you'll find a plugin that offers the features you need in the Audacity plugin repository.
I use Audacity to create all of my podcasts and audio books, and I love it. There are much more powerful (and expensive) DAWs out there, but if you're looking for a free and easy-to-use audio editing software package to repurpose your blog posts as podcast episodes, Audacity is a great choice.
Like Audacity, GarageBand is 100% free. Unfortunately, it's only available for macOS. 🙁
GarageBand is a fully equipped music creation studio that lives inside your Mac – with a complete sound library that includes instruments, presets for guitar and voice, and a mind-boggling selection of session drummers and percussionists.
With GarageBand, it's easy to make music with or without an instrument.
Drummer, the virtual session player created using the industry’s top session drummers and recording engineers, features 28 beat‑making drummers and three percussionists.
Drummer Loops gives you a diverse collection of pre-recorded acoustic and electronic loops that can be easily customised and added to your song.
GarageBand also includes 100+ EDM and Hip-Hop-inspired synth sounds, and you can morph and tweak the sounds to your liking.
I don't own a Mac (and probably never will, as I'm not a fan of the company), but GarageBand is awesome. I've used it a few times, and it's definitely the most professional-looking free DAW on the market.
I still prefer Audacity, which is better for managing longer audio sections with fewer tracks, but both DAWs are fantastic for beginners or those who only need basic audio editing software.
Repurpose.io is a repurposing and distribution platform for audio and video creators. And it's awesome.
The platform makes it super-easy to build an audio omnipresence by turning the content you post on YouTube, Facebook, TikTok, Zoom and your podcast host into unlimited pieces of content, automatically optimised for each platform.
Publish or schedule directly to your social media accounts, and automate the entire content repurposing process by using Repurpose.io's template-based publishing system.
Not only does it allow me to turn one video into over 15 pieces of content, it will then publish the content automatically, saving me and my team hours every week.Molly Mahoney – Digital marketing strategist
Repurpose.io is particularly useful for repurposing podcast episodes into videos. Simply copy and paste your podcast feed URL and the system will automatically detect all of your episodes.
Then it's just a case of picking your format and style, choosing where to publish your new content to and hitting the "Publish" button. It works really well.
The platform is affordable as well. Plans range from $15-125, but you'll only need the most expensive plan if you're an agency.
Temi claim that their advanced speech recognition software can transcribe good quality audio into text with 90–95% accuracy, but that's rubbish. From my experience, it's around 98%!
Simply upload any audio or video file in any format, and Temi will create a transcript from the audio within your file. Once you've reviewed the transcript, save and export it as MS Word, PDF, SRT, VTT and more.
Repurposing audio files as text content doesn't get any easier than that.
I get a draft in minutes! Temi saves me hours transcribing written stories and podcasts.Kinsee Morlan – Voice of San Diego
It's worth noting that the transcription quality does depend on the original audio quality, and Temi make a point of that on their homepage. If your original audio is choppy and contains a lot of background noise, the transcription will be mostly unsuable.
Temi offer a free trial, and they charge just $0.25 per audio minute. That's very reasonable, considering how much time you'll save.
Type Studio is a text-based video editor. Instead of editing your videos using a classic (and sometimes quite complex) timeline-based video editor, with Type Studio you can manipulate your video simply by editing the transcribed text!
So how in God's name does that work? Well, when you upload a video Type Studio automatically transcribes it. And it's that transcription that you edit.
I tripled my content output. Worth every penny.Scott Markowitz – Leading from Afar Podcast
Whenever you highlight a section of text, the editor displays the portion of video from which that text was transcribed. If you delete that text, the portion of the video is removed. if you move it, that scene gets moved too.
You can't transition smoothly between scenes and you can't import extra video, so if you do start removing chunks then you'll end up with jump cuts, which some people might find a bit jarring.
The video editing tools are basic, but as long as you're not trying to create a blockbuster movie then Type Studio's text-based editing should be more than adequate.
Numerous online video editors have been popping up over the last few years due to the growth of video marketing, but few of them are as polished as Animoto.
Animoto offers a huge number of ready-made templates covering a number of topics, including social trends, business, promo videos, celebrations and personal.
An Animoto account also gives you access to millions of photos, video clips and graphics from Getty Images, one of the best (and most expensive) sources of stock photos and visual assets.
Running our Animoto video on Facebook, we not only increased awareness of the Nest brand, but we also made 4x times our usual online sales.Matt Cavallaro – Nest Homeware
Another advantage of Animoto is that all of their plans – even the free one – allows you to create unlimited videos. Sure, the feature set may be limited for their Free and Basic plans, but you can create as many videos as you want.
Animoto may not have as many features as some other video editing platforms, but it does what it does exceptionally well.
Wave.video is probably my favourite online video editing tool. It's fast, powerful, easy to use and offers fantastic value for money.
The slick video editor makes it ridiculously easy to combine video clips, add text and music, brand with your logo and add a call to action.
The Wave video editor is powerful without being complicated. Trim and crop your video, apply filters and optimise your video for different social media channels.
Wave.video also has a free thumbnail maker, enabling you to create eye-catching thumbnails in just a few clicks.
Amazing video creator and keeps getting better.Matt H – Founder and Managing Director
Integrated into the platform is a huge library of millions of royalty-free stock photos and video clips, as well as a huge selection of royalty-free music.
If you want to repurpose your content as a live streaming video, Wave.video has you covered there too. They've now added multi-streaming features for live video, so you can go live on several platforms at once. They also have a live stream overlay maker too!
If you want to repurpose your content as a video or live stream, Wave.video is one of the best options around.
Trusted by millions of users, Kapwing makes video creation smart, accessible and collaborative.
Kapwing enables you to record edit and collaborate on your video in one intuitive video editing interface, making it easier than ever to share your content.
The platform supports a wide range of file formats, including MP4, MOV, PNG, JPG, GIF, AVI and WEBM. It also supports full transcoding and conversion to optimise your files for the best possible editing experience.
Kapwing's powerful timeline editing features allows you to split, rearrange and clip videos, rearrange scenes and adjust the timing - all in one, intuitive interface.
Harnessing the power of artificial intelligence, Kapwing can even auto-generate subtitles, remove backgrounds with one click and translate your captions into different languages. It's an impressive bit of kit.
With hundreds of tutorials and resources, thousands of templates and one central hub from which to manage all of your video content, it's easy to see why so many people use Kapwing to repurpose their content.
Other content repurposing tools
I've included quite a few useful tools for repurposing content in this list, but of course there are many more excellent tools out there that should probably be included.
I want this list to be the biggest and best collection of content repurposing tools on the web. So if there's a platform that you love and think other content marketers would to, don't be a stranger. Let me know about it in the comments section and I'll do my best to add it to the list.