Social media marketing is a fantastic way to increase brand awareness and engage with your followers, but it’s so much more than that. With our social media management services, your activity on sites like Facebook, Twitter, LinkedIn and Instagram can actually generate quality leads for your business and indirectly improve your SEO, too.
We’ll work with you to create genuinely useful and engaging content that attracts your target audience and brings your brand to life. We can also set up and manage your social media advertising campaigns and help you make the most of your PPC budget.
Whether you want to build brand awareness, drive community engagement, generate sales and leads, drive traffic to your site or simply use your social media channels to provide customer support, we can help you achieve your social media goals and build a loyal following of brand advocates.
Why your business needs social media marketing
No matter what you sell or who you sell it to, using social media as a marketing tool can help you increase brand awareness and build long-term customer relationships. Not every platform is suitable for every business, but any business can benefit from social media marketing in some capacity.
It’s where your audience is
If you’re a B2C business, the main reason for investing in social media marketing is because it’s where your customers are. In fact, it’s where over 35% of the world’s population spend their free time.
The figures are staggering, but you’ve got to be in it to win it. If you’re not promoting your business on the main social media sites such as Facebook, Twitter and YouTube, you’re missing out on a golden opportunity to connect with your customers on an emotional level. By creating content that tells stories and builds relationships, we can help you establish those connections.
Social media marketing indirectly helps your SEO efforts
Google has stated that social media activity isn’t a ranking signal in itself, which means that how your business performs on social media won’t directly improve your search engine rankings. However, there are a few ways in which social media actually does boost your SEO:
1. Potential for links
The more shares your content generates on social media, the more opportunities people have to see your content and link to it. And it’s these links, rather than the actual shares themselves, that improve your search engine rankings.
This is where the importance of content marketing becomes evident. Valuable and useful content that gains traction on sites like Facebook, Twitter and YouTube is likely to generate lots of links, lots of traffic and lots of conversions. That’s why content marketing is at the heart of all of our online marketing services, including social media marketing.
2. Branded searches
By creating awesome content that resonates with your target audience, we’ll help your brand become associated with the products and services you sell. And if people Google your brand name plus a keyword phrase – and interact positively with your content – it can help you rank well for similar phrases.
3. Builds an audience
Social signals may not be a direct ranking factor, but click-through rate (CTR) probably is. The bigger your brand is and the more consumers trust you, the more likely you are to get a larger percentage of clicks in Google. Social media marketing is a fantastic way to build an audience and get your brand in front of people you wouldn’t otherwise have been able to reach.
Social media marketing boosts brand engagement
Research has found that social media interactions improve brand perception and customer loyalty. However, the prioritisation of content with higher engagement levels by some social media platforms means that you have to produce consistently engaging content if you want to create a buzz around your product or service.
Creating valuable and engaging content isn’t easy, but it’s what we do best. From eBooks to blog posts and white papers to video tutorials, we create exceptional content experiences that drive engagement and build trust. And nothing drives revenue like trust.
We’re a social media marketing agency that brings companies and customers together.
Let us manage your social media marketing campaigns and we’ll help you connect with people in ways you never thought possible.
The benefits of outsourcing your social media marketing
Managing your own social media marketing often seems like a good idea. After all, nobody knows your business better than you. Unfortunately it’s not always as simple as that, and outsourcing your Facebook, Twitter and LinkedIn marketing to a professional social media marketing agency like Megademic can benefit your business in a number of ways:
1. More time to run your business
You could easily spend six or more hours each week monitoring social profiles, posting content and responding to customer queries. That’s a lot of work – especially for businesses with limited resources. Outsourcing your social media marketing will free up more time and let you do what you do best: run your business.
2. Improved customer support
Research suggests that 89% of social media messages go unanswered – a staggering amount that is likely to affect brands’ bottom lines. Hand over the reigns to us and we’ll make sure your customers receive the timely responses they expect and deserve.
3. More effective content strategy
What will you post? How often will you post it? Consistently producing awesome content is the key to continued success, and our social media marketing experts are superheros when it comes to creating effective social media content strategies.
4. Access to greater resources
When you outsource your social media marketing to Megademic, you immediately have access to state-of-the-art social media marketing software, graphic designers, copywriters and PPC advertising experts. In short: you get serious bang for your buck.
5. Knowledge of multiple social media platforms
You may have someone in-house who knows Facebook inside and out, but what about LinkedIn? What about YouTube? Or Instagram? Or how about the latest algorithmic changes affecting your brand? We do, and we have the knowledge and expertise to reach your target audience wherever they are.
Outsource Your Social
Our social media marketing services
We’ll help you take advantage of Facebook’s vast captive audience by creating and customising your Facebook Page, posting engaging content and building a passionate community around your products and services.
Our Twitter marketing experts will turn your Twitter profile into a powerful communication tool by posting regular content, promoting your products and services, creating and managing competitions, building relationships and creating brand advocates.
Outsource your LinkedIn marketing to Megademic and we’ll help grow your professional network by creating the perfect mix of marketing messages for your LinkedIn company page.
Our social media marketing experts will work with you to develop a YouTube marketing strategy that will help increase the visibility of your videos in YouTube and Google search results.
People are far more likely to engage with a brand on Instagram than any other social platform, and we can help you harness the enormous potential of Instagram’s rapidly growing, highly engaged userbase.
If your business has visually appealing products or services, Pinterest can drive a lot of traffic to your website and convert browsers into buyers more effectively than many other social media platforms.
Outsource your social media marketing and build a loyal following of brand advocates.
Our social media marketing services will create emotional connections to your brand and get people talking about your business on Facebook, Twitter and LinkedIn.
How we measure social media marketing ROI
Measuring the effectiveness of a social media marketing campaigns isn’t as simple as measuring the ROI of a Google AdWords campaign. But despite what many social media marketing agencies will tell you, it can be done. This is how we do it:
Define your social media goals
The first thing we’ll do is help you set your goals. In order to measure the value of your social media marketing efforts, your goals should be measurable actions that you can attach a value to and link to specific campaigns, such as newsletter sign-ups.
Track and measure your goals
Once we’ve defined your goals, the next step is to track them using Google Analytics. We’ll set up your “thank you” pages, help you create awesome content to encourage visitors to take action on your site, attach a value to each conversion and set up your sales funnels.
Track your social media expenses
Finally, we need to work out how much you’re spending on social media marketing. This will include expenses such as our monthly management fee, in-house man hours and content resources.
Once we know what your goals are, how much each conversion is worth to your business and how much you’re investing in social media marketing, we’ll be able to calculate your social media ROI for every campaign we manage.