Social media marketing is a fantastic way to increase brand awareness and engage with your followers, but it’s so much more than that. Your activity on sites like Facebook, Twitter, LinkedIn and Instagram can actually generate quality leads for your business and indirectly improve your SEO, too.
Based in Surrey, Megademic manages social media marketing campaigns for companies across the UK and beyond. If you want to reach more customers on Facebook, Twitter, LinkedIn or Instagram, get in touch.
Whether you want to build brand awareness, drive community engagement, generate sales and leads or simply use your social media channels to provide customer support, we can help you achieve your social media goals and build a loyal following of brand advocates.
What is social media marketing?
Social media marketing is the art of using social media networks such as Facebook, Twitter, Instagram and LinkedIn to connect with your audience, build your brand.
A well-crafted social media marketing campaign can also help to increase sales, drive website traffic and build a community around your products or services. In fact, it’s arguably the most versatile digital marketing channel.
Publishing valuable and engaging content on your social profiles is the foundation of any successful social media campaign. It’s also important to listen to and engage with your followers, run paid advertisements and, of course, ensure that your results align with your goals.
We’re a social media marketing agency that brings companies and customers together
Let us manage your social media marketing campaigns and we’ll help you connect with your audience in ways you never thought possible.
The benefits of social media marketing
No matter what you sell or who you sell it to, using social media as a marketing tool can help you increase brand awareness and build long-term customer relationships. Not every platform is suitable for every business, but any business can benefit from social media marketing in some capacity.
Publishing engaging and shareworthy content is the key to social media success. Creating it isn’t easy, but it’s what we do best. From eBooks to blog posts and white papers to video tutorials, we create exceptional content that drives engagement and establishes trust.
The potential rewards for companies that embrace social media marketing are enormous. We’ve listed some of the main ones below:
Over 39% of the world’s population spend their free time on social media. If you’re not promoting your business on the main social media sites such as Facebook, Twitter, Instagram and YouTube, you’re missing out on a golden opportunity to connect with your customers on an emotional level.
Creating awesome content that resonates with your target audience can help your brand become associated with the products and services you sell. And if people Google your brand name plus a keyword phrase – and interact positively with your content – it can help you rank well for similar phrases.
Social signals may not be a direct ranking factor, but click-through rate (CTR) probably is. The bigger your brand is and the more consumers trust you, the more likely you are to get a larger percentage of clicks in search engines like Google and Bing.
Social media interactions improve brand perception and customer loyalty. However, the prioritisation of content with higher engagement levels by some social media platforms means that you have to produce consistently engaging content if you want to create a buzz around your product or service.
Outsource Your Social Media Marketing
If you’re thinking about outsourcing your social media marketing, get in touch to find out how we can help you connect with your audience.
Our social media services
Why outsource your social media marketing?
Managing your own social media marketing often seems like a good idea. After all, nobody knows your business better than you. But outsourcing your Facebook, Twitter and LinkedIn marketing to a professional social media marketing agency like Megademic can benefit your business in a number of ways:
More time to run your business
You could easily spend six or more hours each week monitoring social media profiles, posting content and responding to customer queries. That’s a lot of work – especially for businesses with limited resources. Outsourcing your social media marketing will give you more time to do what you you do best: run your business.
Improved customer support
Research suggests that 89% of social media messages go unanswered, which can lead to customer dissatisfaction and frustration. Hand over the reigns to us and we’ll make sure your customers receive the timely responses they expect and deserve.
More effective content strategy
What will you post? How often will you post it? Consistently producing awesome content is the key to social media success, and our content marketing experts are superheros when it comes to creating effective social media content strategies.
Access to greater resources
When you outsource your social media marketing to Megademic, you get access to state-of-the-art social media marketing software, graphic designers, copywriters and PPC advertising experts. In short: you get serious bang for your buck.
Knowledge of social media platforms
You may have someone in-house who knows Facebook inside and out, but what about LinkedIn? What about YouTube? Or Instagram? We do, and we have the knowledge and expertise to reach your target audience wherever they are.
Our social media process
Define your social media goals
The first thing we’ll do is help you set your goals. In order to measure the value of your social media marketing efforts, your goals should be measurable actions that you can attach a value to and link to specific campaigns, such as newsletter sign-ups and PDF downloads.
Research your audience
Next, we need to find out where your audience is. Focusing on the wrong social media platforms can undermine your entire social media strategy, so we use a number of powerful tools to ensure we’re promoting your content to the right people in the right places at the right times.
Optimise your social media profiles
Once we’ve determined which social media platforms will most benefit your business, the next step is to create new profiles and optimise existing ones. Incomplete or poorly optimised profiles have the potential to undermine any social media campaign, so it’s vital that your business pages look their best.
Create and curate amazing content
The saying “Content Is King” applies to many forms of digital marketing, but nowhere is it more important than social media marketing. Content drives social media. You simply can’t succeed on social media without creating and curating amazing content. And nobody does that better than us.
Schedule your content
Next up is the scheduling of your content. We use industry-leading social media management tools such as Buffer, ContentStudio and SocialBee to automagically distribute your awesome content to Facebook, Twitter, LinkedIn, Instagram and more.
Track and measure your goals
Once we’ve got your content out there, the final step is to track the performance of your social media campaign. If required, we can also create awesome landing pages and marketing funnels to help you make the most of every visitor to your site.
Outsource your social media marketing and build a loyal following of brand advocates.
Our social media marketing services will create emotional connections to your brand and get people talking about your business on Facebook, Twitter and LinkedIn.
Social media marketing FAQ
Why should I use social media to promote my business?
30% of all time spent online is on social media. If you want to get your products and services in front of your target audience, you need to be there as well.
Which social media networks should I use?
Determining which platform(s) to focus on depends on where your audience is, what products and/or services your business provides and what you want to achieve.
How often should I post?
It’s a good idea to post at least twice a week, but the optimum posting frequency for some platforms, such as Twitter and Pinterest, is much higher.
How often should I post promotional content?
The answer used to be: not very often, but times are changing and it really depends on your brand. Just remember the saying: “The best marketing doesn’t feel like marketing.”
Can I delete bad reviews on social media?
It depends on the platform. Instagram, Pinterest, YouTube and LinkedIn allow you to delete comments, but Facebook and Twitter don’t. If you do receive a negative review, the best approach is to proactively resolve the issue.