Email Marketing

The rise of social media led many people to believe that email marketing was a thing of the past, but this couldn't be further from the truth. In fact, email marketing is up to 40 times more effective at acquiring new customers than social media marketing, and for many businesses it delivers a higher ROI than any other digital marketing channel.

Marketing directors, managers and executives trust Megademic to design, build and send email marketing campaigns that tell stories, build trust and drive revenue. Your valuable mailing list is in safe hands.

What is email marketing?

In its broadest sense, email marketing is the use of email to promote your business, products and services. But that doesn't even begin to scratch the surface of what it can offer a business.

Email marketing can be used to cultivate relationships with potential customers, turn one-time buyers into raving fans, inform customers about product updates and let people know about special offers and sales.

Email marketing and automation software is required in order to collect leads, send emails and track the performance of your campaigns. We use our own self-hosted email marketing system to send out our newsletters and communicate with our subscribers, but we also have experience of using MailChimp, ConvertKit, ActiveCampaign, MailerLite and more.

For every $1 spent, email marketing generates $38 in ROI and provides businesses with the broadest reach of all online marketing channels. In short: email marketing is simply the best option for business growth.

The benefits of email marketing

Email marketing connects your brand with your customers more effectively than any other form of online marketing. It's a fast and effective method of getting your message out there, and it's one of the best ways to reach customers where they visit every day — their inbox.

Email is the currency of the web; if you're online, you need an active email account. And if you can deliver genuinely useful and engaging content to your target audience at the right moment, that currency can quickly become gold

If you're not building a list of subscribers and you're not investing in email marketing, you're leaving money on the table. Period. You're also missing out on some of the awesome benefits outlined below.

Wider reach

Social media is the most effective way to reach the masses, right? Wrong. Whilst Facebook and Twitter boast over 1 billion and 255 million users respectively, there are more than 5 billion email accounts worldwide.

Greater visibility

Over 90% of emails get delivered to the intended recipient's inbox, whereas only around 2% of your Facebook fans see your posts in their news feed. Essentially, this means your message is 45 times more likely to be seen using email than Facebook.

More conversions

When it comes to conversions, there is no more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means people are six times more likely to click through to your website via email than from Twitter.

Higher ROI

Given that email marketing drives more conversions than any other marketing channel, it's not surprising that email delivers the highest ROI as well. In fact, for every $1 spent on email marketing, the average return on investment is $38 – a staggering 3,800% ROI.

Preferred communication channel

Generally, people use social media to keep in touch with the people they know and care about. Email, on the other other hand, is a much more business-oriented medium and people expect to receive information about products and services via that channel.

Tried and trusted channel

Building your email list, unlike building a social media following, is a stable, long-term investment that will pay off for many years to come. Email has been around since 1978, and it will be around for a good while yet.

Our email marketing services

Why outsource your email marketing?

Email marketing has so many moving parts that it's hard to argue against outsourcing it. There are so many things to consider: email templates, lead magnets, email drip sequences, audience segmentation and GDPR compliance, and that's without even considering landing pages, paid ads and configuring email marketing platforms. The list is endless.

Managing your own email campaigns isn't impossible, but it can take a lot of time and it's easy to make mistakes. We believe that outsourcing your email marketing is often the best decision, and we've listed a few of the key benefits below.

Save time

It goes without saying that setting up, testing, running and analysing an email campaign is extremely time consuming. The cost of employing dedicated marketing staff is often prohibitive – especially for SMEs – and business owners often have enough on their plate as it is, without trying to make the most of their mailing list.

Many marketing tasks can be easily done in-house, but email marketing is probably not one of them. There are numerous issues to consider, ranging from email deliverability to GDPR compliance, and outsourcing your email marketing is almost always the best option for SMEs and startups.

Save money

It costs far more money to build an effective email campaign in-house than it does to outsource it. Your staff will need to create lead magnets, set up email marketing platforms, design email templates and test them in different email clients, create compelling email messages and continuously analyse and optimise your email marketing campaigns.

Even more money can be saved by using our email marketing platform. Hosted platforms like MailChimp, ConvertKit and ActiveCampaign charge hundreds of dollars per month for just a few thousand subscribers – whether or not you send out any emails. Our system costs a fraction of that, and if you don't send, you don't pay.

Greater deliverability

Your emails can look a million dollars and contain the kind of content that begs to be read, but if they land in the spam can it's a wasted effort. Outsourcing your campaigns to a reputable and knowledgeable email marketing agency like Megademic will give your emails a much better chance of landing in your recipients' inbox and, ultimately, converting subscribers into customers.

Access to email marketing expertise

Experience is the best teacher, and we have tons of it. We know what works and what doesn't, and your email campaigns stand a much better chance of success with us in your corner. We know how to grow permission-based subscriber lists, avoid spam filters and integrate marketing tools for maximum engagement.

More effective email campaigns

Outsource the management of your email marketing to us and you'll instantly benefit from our in-depth knowledge of marketing funnels and advanced email marketing strategies. In fact, once you've seen what a well-crafted email campaign can do for your business, you'll never think of a list of people in the same way again.

Our email marketing process

FAQ