The rise of social media led many people to believe that email marketing was a thing of the past, but this couldn’t be further from the truth. In fact, email marketing is up to 40 times more effective at acquiring new customers than social media marketing, and for many businesses it delivers a higher ROI than any other digital marketing channel.
Megademic helps businesses of all shapes and sizes use email marketing to generate more leads and convert more subscribers into customers. So if you’re looking for a simple, scalable and powerful email marketing service that delivers outstanding results, get in touch.
Marketing directors, managers and executives trust Megademic to design, build and send email marketing campaigns that tell stories, build trust and drive revenue. Your valuable mailing list is in safe hands.
What is email marketing?
In its broadest sense, email marketing is the use of email to promote your business, products and services. But that doesn’t even begin to scratch the surface of what it can offer a business.
Email marketing can be used to cultivate relationships with potential customers, turn one-time buyers into raving fans, inform customers about product updates and let people know about special offers and sales.
Email marketing and automation software is required in order to collect leads, send emails and track the performance of your campaigns. We use our own self-hosted email marketing system to send out our newsletters and communicate with our subscribers, but we also have experience of using MailChimp, ConvertKit, ActiveCampaign, MailerLite and more.
For every $1 spent, email marketing generates $38 in ROI and provides businesses with the broadest reach of all online marketing channels. In short: email marketing is simply the best option for business growth.
Start your journey to inbox awesomeness
Hand over your email marketing to us and we’ll improve your email open rate and deliver timely messages that drive conversions.
The main benefits of email marketing
Email marketing connects your brand with your customers more effectively than any other form of online marketing. It’s a fast and effective method of getting your message out there, and it’s one of the best ways to reach customers where they visit every day — their inbox.
Email is the currency of the web; if you’re online, you need an active email account. And if you can deliver genuinely useful and engaging content to your target audience at the right moment, that currency can quickly become gold
If you’re not building a list of subscribers and you’re not investing in email marketing, you’re leaving money on the table. Period. You’re also missing out on some of the awesome benefits outlined below:
Social media is the most effective way to reach the masses, right? Wrong. Whilst Facebook and Twitter boast over 1 billion and 255 million users respectively, there are more than 5 billion email accounts worldwide.
Over 90% of emails get delivered to the intended recipient’s inbox, whereas only around 2% of your Facebook fans see your posts in their news feed. Essentially, this means your message is 45 times more likely to be seen using email than Facebook.
When it comes to conversions, there is no more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means people are six times more likely to click through to your website via email than from Twitter.
Given that email marketing drives more conversions than any other marketing channel, it’s not surprising that email delivers the highest ROI as well. In fact, for every $1 spent on email marketing, the average return on investment is $38 – a staggering 3,800% ROI.
Generally, people use social media to keep in touch with the people they know and care about. Email, on the other other hand, is a much more business-oriented medium and people expect to receive information about products and services via that channel.
Building your email list, unlike building a social media following, is a stable, long-term investment that will pay off for many years to come. Email has been around since 1978, and it will be around for a good while yet.
Your platform or ours
Using our email system will save you a ton of cash, but we can work our magic with MailChimp, ConvertKit, ActiveCampaign or any other platform.
Our email marketing services
Testing and reporting
Why outsource your email marketing?
Email marketing has so many moving parts that it’s hard to argue against outsourcing it. There are so many things to consider: email templates, lead magnets, email drip sequences, audience segmentation and GDPR compliance, and that’s without even considering landing pages, paid ads and configuring email marketing platforms. The list is endless.
Managing your own email campaigns isn’t impossible, but it can take a lot of time and it’s easy to make mistakes. We believe that outsourcing your email marketing is often the best decision, and we’ve listed a few of the key benefits below:
It goes without saying that setting up, testing, running and analysing an email campaign is extremely time consuming. The cost of employing dedicated marketing staff is often prohibitive – especially for SMEs – and business owners often have enough on their plate as it is, without trying to make the most of their mailing list.
Many marketing tasks can be easily done in-house, but email marketing is probably not one of them. There are numerous issues to consider, ranging from email deliverability to GDPR compliance, and outsourcing your email marketing is almost always the best option for SMEs and startups.
It costs far more money to build an effective email campaign in-house than it does to outsource it. Your staff will need to create lead magnets, set up email marketing platforms, design email templates and test them in different email clients, create compelling email messages and continuously analyse and optimise your email marketing campaigns.
Even more money can be saved by using our email system. Hosted platforms like MailChimp, ConvertKit and ActiveCampaign charge hundreds of dollars per month for just a few thousand subscribers – whether or not you send out any emails. Our system costs a fraction of that, and if you don’t send, you don’t pay.
Your emails can look a million dollars and contain the kind of content that begs to be read, but if they land in the spam can it’s a wasted effort. Outsourcing your campaigns to a reputable and knowledgeable email marketing agency like Megademic will give your emails a much better chance of landing in your recipients’ inbox and, ultimately, converting subscribers into customers.
Access to email marketing expertise
Experience is the best teacher, and we have tons of it. We know what works and what doesn’t, and your email campaigns stand a much better chance of success with us in your corner. We know how to grow permission-based subscriber lists, avoid spam filters and integrate marketing tools for maximum engagement.
More effective campaigns
Outsource the management of your email marketing to us and you’ll instantly benefit from our in-depth knowledge of marketing funnels and advanced email marketing strategies. In fact, once you’ve seen what a well-crafted email campaign can do for your business, you’ll never think of a list of people in the same way again.
Our email marketing process
Discovery and first steps
The first thing we do is find about you. We’ll get to know as much as possible about you and your business, your goals and expectations, and plan out the first steps towards meeting those objectives.
Email performance audit
The next step is to take a step back. We’ll conduct a free performance audit of your email campaigns, analysing each of the factors that influence email marketing success, to help you get more from your email marketing budget.
Email campaign planning
This is where the magic happens. Our email marketing experts will work with you and your stakeholders to plan campaign schedules, discuss content requirements, review lead generation and email delivery systems, map out marketing funnels and plan any paid ads.
Content and design
This where we get to flex our creative muscles. Our content marketing team will help you put together the kind of content that’s worth subscribing for, while our talented designers will create on-brand email templates that ensure you look your best whichever email client they’re opened in.
Testing and checking
Your email templates will then be subjected to a rigorous testing process to ensure they look great on all of the major email clients. Finally, we’ll run a series of pre-send checks on your email campaign to ensure it meets the brief and is error free.
Approval and scheduling
Once we’re happy with it, we’ll send you a preview of your email to make sure you’re happy with it, too. Once everything has been approved, we’ll schedule your email to send at the best times to help increase the open rate.
Analysis and reporting
Once we’ve hit the “Send” button we’ll begin analysing your campaign and identifying opportunities for improvements. We’ll review the open rate, click-through rate (CTR) and number of unsubscribes, as well as many other important metrics, and present the data to you in a clear and easy-to-understand format.
Turn your lists into revenue
Up your email game with our simple and scalable email marketing services and we’ll help you convert your subscribers into repeat customers.
Email marketing FAQ
Should I buy an email list?
No! That’s the one thing you should never do. The people on that list didn’t choose to hear from you or your company, so emailing them would be a REALLY bad idea.
Which email marketing platform should I use to send emails?
There are many amazing email marketing platforms available; the best one for you will depend on your business, budget, goals and resources.
How do I measure the success of an email marketing campaign?
The three main email marketing metrics that determine the success of a campaign are open rate, CTR and the number of unsubscribes.
How do I grow my email list?
The best way to grow your email list is to offer your target audience free content that’s good enough to pay for, in return for their email address.
What’s the most important aspect of any email marketing campaign?
The QA process is vital. Once you hit the “send” button it’s almost impossible to change anything, which is why we apply a pre-send checklist to every email we send.