A solid search engine optimisation (SEO) strategy will help your website to rank well in search engines and reach people looking for the products and services you sell. Unlike pay-per-click (PPC) advertising, results are not instantaneous; SEO is a long-term approach to long-lasting results, but with us as your SEO agency the rewards can be spectacular.
Through a combination of technical SEO, content optimisation and link acquisition, our search engine optimisation services will turn your website into a finely-tuned traffic magnet that people love browsing and search engines love indexing. And best of all, your business will reap the rewards of our work for years to come.
What is SEO?
SEO is the process of helping your website rank higher in organic (non-paid) search results, making your website more visible to people searching for your brand, products or services in search engines. SEO encompasses many different forms of digital marketing, including social media marketing and content marketing, and incorporates the technical and creative activities required to improve rankings and drive relevant traffic from search engines.
Our search engine optimisation services consist of three main disciplines: technical SEO, on-page SEO and off-page SEO. Technical SEO is focused on laying a strong foundation for your content, while on-page SEO and off-page SEO are concerned primarily with the content on the site and inbound links from other websites respectively.
There are many aspects to SEO, from the words and images on your page to the quality of the websites that link to you. Sometimes optimising a website is simply a matter of reducing the time it takes for the pages to load. Sometimes it involves restructuring the entire site. But as the leading SEO agency in Surrey, our main objective is to adhere to Google’s quality guidelines and make your site better for your users.
Still confused about SEO? Want to talk to an SEO agency you can trust?
Search engine optimsation is a minefield of misinformation and myth, so if you need help sorting fact from fiction, get in touch.
Why is SEO important?
Google is a technological marvel. By analysing vast amounts of digital data, the tech giant’s sophisticated artificial intelligence (AI) systems can “learn” how to perform all manner of useful tasks, such as recognising voice commands and responding to internet search queries.
In fact, Google’s deep neural networks can perform some tasks better and faster than any human ever could. But it’s not perfect. And when it comes to crawling websites and indexing content, sometimes even Google needs a little help.
By identifying and fixing technical issues, optimising content and capitalising on link building opportunities, our experienced SEO engineers will help search engines find, “read” and make sense of your content, giving your website a much better chance of being found for words and phrases relevant to your business.
1. The higher you rank, the more clicks you get
Despite Google’s best efforts to promote its paid ads, recent research suggests that the majority of clicks are still on natural listings. And when you consider that the combined click-through rate (CTR) for the top three positions is approximately 60%, it’s fair to say that where your website ranks in Google can literally make or break your business.
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2. Better conversion rates and ROI
We’re an SEO agency that believes user experience (UX) and conversion rate optimisation (CRO) go hand-in-hand with SEO. By ensuring your website loads quickly, is easy to navigate and delivers an exceptional mobile experience, we’ll help to increase your conversion rate and squeeze every last drop of revenue out of your website.
3. Permanent results
Unlike paid ads, your organic search listings won’t disappear the moment you stop paying for SEO. Of course, you’ll need to keep creating awesome content and promoting your site to retain your rankings, but, providing that your SEO company has used white-hat SEO techniques (and we always do), your valuable search engine ranking positions should continue to drive quality traffic to your site for years to come.
Boost Your SEO
We’re one of the top SEO companies in the UK, so if you’re serious about improving your rankings, get in touch.
Our SEO services
We’ll help improve the search engine ranking positions of your product listings, drive quality traffic to your online store and optimise the experience of your visitors when they get there.
If you want to target a local audience or customers in a specific area, we’ll help your products and services get found by local customers at the exact moment they’re looking for them.
If you want to reach an international audience, we can optimise your website so that Google, Bing and Yahoo can easily identify which countries you want to target and which languages your customers speak.
By optimising your website for mobile devices and ensuring a flawless cross-platform browsing experience, we’ll help more people find your business when browing the web on their phones and tablets.
We’ll identify and resolve any issues that are preventing search engines being able to effectively crawl, understand and index your website content.
By optimising your content and creating a content strategy for your business, we’ll boost your organic search visibility and build trust in your brand.
Fueled by research and crafted by hand, our professional link building services will ensure that your content gets the recognition it deserves.
Available as a one-off project or as part of an SEO campaign, our SEO audits will identify issues and offer advice on how to resolve them.
Do you want your website to rank higher in Google, Bing and Yahoo?
Google considers over 200 different ranking factors when deciding where to rank your website. But you only need to consider one: us.
Our approach to SEO
Discovery and SEO audit
You know your business better than anyone, so the first thing we do is draw on your knowledge and expertise to help us understand who your customers are, why they choose you over your competitors and what you want to achieve from an SEO campaign. We’ll then carry out a full SEO audit of your website to get an idea of how strong its foundations are and how well optimised it is.
Technical SEO is the foundation upon which all successful SEO campaigns are built. If you make it easy for Google to crawl and index your website, it’s more likely to rank higher in the search engine results pages (SERPs). So once we’ve audited your website we’ll fix any technical issues that could be having a negative impact on your SEO, such as inaccessible web pages, redirect loops, broken links and more.
Keyword research and competitor analysis
The SEO landscape has changed dramatically over the last few years, but knowing what your customers are searching for and what your competitors are ranking for is as important as it ever was. Through in-depth keyword research and competitor analysis, we’ll uncover the secret search marketing strategies of your most successful competitors and help you avoid their mistakes.
As Google’s algorithms have evolved, how relevant your page is to the user’s search query has become increasingly important. Armed with our keyword research and audience profiling data, we’ll optimise your individual web pages to better serve user intent. Our SEO experts will optimise everything from meta tags to page headings, and we’ll ensure the content gives your audience the information they’re searching for.
Content marketing and link earning
By this stage we’ll have an in-depth understanding of your customers’ wants and needs, online behaviours and preferred channels, and we’ll use these insights to create the kind of content your audience wants to engage with, link to, share and talk about. And through building relationships with thought leaders, bloggers and online journalists, we’ll ensure your content gains the high-quality backlinks it deserves.
Analysis and reporting
When we begin work on your SEO campaign, we’ll give you access to an easy-to-use dashboard where you’ll be able to monitor the performance of your website whenever you like. We’ll continuously analyse your SEO campaign and provide a clear and concise monthly report on the overall performance of the campaign in line with agreed agreed key performance indicators (KPIs).
Clear and simple reporting
At the start of each month, we’ll send you a report on the performance of your SEO campaign. We’re an SEO agency that likes to keep things simple, so you won’t be faced with 30 pages of confusing statistics and meaningless technical jargon. Instead, you’ll receive a nicely formatted report that tells you exactly what you need to know. Nothing more, nothing less.
What makes us different to other SEO agencies?
Despite what many SEO companies would have you believe, there isn’t a huge difference in the way knowledgable SEOs go about optimsing websites and improving rankings. SEO is not black magic. There are no shortcuts or “secret formulas” to help you scale the North Face of Google. And there are no guarantees that your website will reach the coveted No1 spot. SEO is mainly about aligning the content on your website with the search intent of your audience. So why should you choose us over any other SEO agency?
Our low overheads mean that our search engine optimisation services are competitively priced, but the main advantage we have over our competitors is our creative talent. No other SEO agency creates the kind of content that we do; content that tells stories, builds relationships and establishes trust. Our ability to create valuable and engaging content, combined with our in-depth understanding of every aspect of SEO, will give you an unfair advantage over the opposition.